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RKW Consulting, LLC (DBA WSI Digital Marketing) Search Engine Optimization (SEO) campaign for a leading national logistics Company.

RKW Consulting, LLC (DBA WSI Digital Marketing) Search Engine Optimization (SEO) campaign for a leading national logistics Company.

  1. Introduction:
The client is a leading logistics company providing comprehensive transportation and supply chain solutions to businesses across the United States. The company was spun off from a larger 3PL 2 years ago and had little awareness outside their existing customer base. In an effort to increase online visibility, organic traffic, and overall brand awareness, we put together an overall digital strategy which included a new website and a search engine optimization campaign. This case study explores the strategies implemented and the results achieved by RKW Consulting, LLC for our client.
  1. Objectives
The primary objectives of the SEO campaign were as follows:
  1. Enhance website visibility on search engine results pages (SERPs)
  2. Increase organic traffic to the website
  3. Improve keyword rankings for relevant industry terms
  4. Strengthen company’s online brand presence
  1. Strategy and Execution
After doing a competitive research analysis and meeting with the client to understand their business objectives and key strategic initiatives, we put together a comprehensive SEO campaign that included the following strategies:
  1. Keyword Research and Optimization
Extensive keyword research was conducted to identify relevant terms and phrases that potential customers might use when searching for logistics services. The website’s landing pages were optimized accordingly, ensuring organic rankings would improve for these keywords.
  1. On-Page Optimization
We implemented on-page optimization techniques, including optimizing meta tags, improving page load speed, enhancing mobile responsiveness, and ensuring SEO-friendly URL structures. This optimization helped search engines better understand and index the website’s content.
  1. Content Marketing
A content marketing strategy was devised to create and distribute high-quality, informative content related to logistics and supply chain management. Regular blog posts, industry guides, and white papers were published on the company’s website and shared on relevant platforms, attracting inbound links and boosting website authority.
  1. Link Building
An effective link building strategy was employed to enhance the website’s authority and credibility. High-quality backlinks were acquired through ethical outreach campaigns, guest posting on reputable industry websites, and participating in relevant online discussions and forums.
  1. Local SEO
US Logistics Solutions operates in multiple locations across the country. Thus, a localized SEO strategy was implemented to optimize the website for each location, including the creation of location-specific landing pages, directory submissions, and Google My Business optimization.
  1. Results and Achievements
The SEO campaign yielded remarkable results for the client. The following achievements were observed:
  1. Increased Organic Traffic
Within 18 months of implementing the SEO campaign, our client experienced a substantial increase in organic traffic to the website going from less than 50 to greater than 4,000 visitors per month. This surge in traffic resulted in a higher number of potential customers discovering their services online, as well as an increased number of job applications through the careers page.
  1. Improved Keyword Rankings
The targeted keywords experienced a significant boost in rankings on SERPs. This increased visibility allowed US Logistics Solutions to outrank competitors and attract more qualified traffic to their website, nearly doubling the number of keywords ranked (561 to 1,027), 141 on the first page and 79 in the top 3 positions.
  1. Enhanced Brand Visibility
The SEO efforts helped improve our client’s online brand visibility. The company’s website appeared prominently in search results, strengthening its reputation and authority within the logistics industry.
  1. Conclusion
RKW Consulting achieved outstanding results for this client through its well-executed search engine optimization campaign. The implementation of effective strategies, such as keyword optimization, on-page optimization, content marketing, link building, and local SEO, led to increased organic traffic, improved keyword rankings, enhanced brand visibility, and an expanded customer base. This case study demonstrates the positive impact that a well-planned and executed SEO campaign can have on a company’s online presence, ultimately contributing to its overall success.
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