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About Us

My Background

With over 30 years of experience in leadership roles within sales and marketing, I have built a reputation for excellence. For over 20 years, I was proud to be a part of FedEx, one of the world’s largest logistics companies, where I honed my skills in cultivating a positive company culture, providing exceptional customer satisfaction, and executing successful strategies. As a Managing Director at FedEx Services and Vice President of Marketing for US Logistics, I led corporate, regional, and global sales and marketing teams, consistently delivering results for clients.

In 2019, I ventured into entrepreneurship and started my consulting business, focusing on sales and career development. Recognizing the importance of digital marketing, I expanded my services in 2020 by acquiring a WSI Franchise and most recently obtaining a license to utilize the SalesQB suite of processes for outsourced sales management. This powerful combination of experience, resources, and well-defined processes allows my clients to leverage my services to drive the effectiveness of their growth strategies. My team and I are equipped with a robust sales and marketing playbook, which includes a comprehensive value development process, strategic business review, client research tool, and a repository of customized value-based solutions.

Rod Wallace - 30 Years of Sales and Marketing Leadership Experience in Charlotte, NC
Throughout my career, I have achieved numerous accomplishments that highlight my commitment to excellence. Notably, I successfully implemented a company’s culture principles to foster employee engagement, carefully selected and integrated a new CRM tool, developed comprehensive digital strategies for businesses, led a global sales team responsible for generating $1.1 billion in annual revenue, and trained multiple teams in strategic negotiations resulting in successful wins of high-value contracts with notable companies. As the owner and chief consultant of my business, I am dedicated to helping you achieve your business goals.

Roderick K. Wallace
Owner and Chief Consultant
RKW Consulting, LLC

Roderick K. Wallace
Owner and Chief Consultant
RKW Consulting, LLC

SalesQB

Why Should I Consider Outsourcing Sales Management?

The conventional sales wisdom says that increasing sales is best accomplished by improving the quality of the sales team. For the Fortune 500, investing hundreds of thousands of dollars in training, recruiting, and paying top-tier talent is a viable strategy. For mid-sized and smaller businesses, “buying your way out of the problem” is not a viable option. We have studied top-performing sales teams of 10 or less and discovered hundreds of best practices that allow them to perform like Fortune 500 teams for a fraction of the cost.

What is WSI?

For 25 years, WSI has been providing digital marketing services and comprehensive marketing strategies to businesses of all sizes and across various industries. We are a full-service digital marketing agency that helps businesses elevate their online brand, generate more leads and sales, and improve their overall marketing ROI.

Contact us today to learn more.

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